
IN COSMETIC
Sakura is used because it is rich in polyphenols, that is, antioxidants that:
-act against free radicals
-protect the skin from oxidative stress due to external factors (such as UV rays and pollution)
-counteract the effects of the passage of time
The skin is then revitalized and bright.
GENERAL INFO, HISTORICAL BACKGROUND, FUN FACT
In Japan, sakura, or cherry blossom,
It’s the unofficial national flower. Since the Heian period (794 - 1185), every year in the spring, on the anniversary called hanami (literally means "look at the flowers") the Japanese celebrate with friends and relatives the ephemeral beauty of the Sakura, so strongly present in the culture of the Land of the Rising Sun.
Sakura has the peculiarity of remaining in bloom for only a few days and is considered in Japan the plant of renewal.
For their antioxidant properties, SKIN IV chooses them as the main ingredient of the moisturizing and illuminating face mask

HYDRATING AND BRIGHTENING FACE MASK
Ideal for those who want to give a boost of hydration and radiance to the face.
Contains:
Sakura flowers: act against free radicals, protect the skin from oxidative stress
Hyaluronic acid, aloe: act for deep hydration
TIPS:
For greater brightening action, use the Gentle Skin scrub before the face mask.

BEAUTY BLOOM
Want to try the famous Korean skincare? The Beauty Bloom box set is the ideal choice to get started! It contains a selection of essential products for a complete routine, all rigorously selected to guarantee visible results. A complete pampering for face, lips and eyes.
Inside you will find the must-haves to make your beauty blossom:
- 1 VEGAN CLEANSING AND NURISHING FACE BALM: gently removes make-up, even waterproof make-up, without burning your eyes.
- 1 ANTI-AGE AND IILUMINATING EYE CONTOUR MASK: moisturises, brightens and smoothes wrinkles around the eyes.
- 1 NOURISHING AND VOLUMISING LIP MASK: deeply nourishes and plumps up dry and chapped lips.
- 1 HYDRATING AND BRIGHTENING VEGAN FACE MASK: with Sakura flowers, gives a boost of moisture and radiance to the face.

HYDRATION AND RADIANCE SET
The set designed to moisturise and brighten the skin on the face:
Contained inside the natural cotton clutch bag, 100% made in Italy, are:
- NURISHING AND REVITALIZING FACE SERUM, with fermented ingredients and amino acids, 30 ml
- MOISTURIZING AND GLOWING FACE CREAM, with centella asiatica and ceramide, 30 ml
- MOISTURISING AND BRIGHTENING FACE MASK, with sakura flowers
- ANTI-AGE AND FIRMING FACE MASK, with camellia flowers