According to Google statistics, one of the most searched words in recent years has been 'natural', which is increasingly associated with a true 'nature friendly' lifestyle choice.
This term is also being searched for in the world of cosmetics, and more and more consumers are choosing to become aware and buy natural products, growing by an impressive 61%.
Now let's take a step back and try to understand first of all, what ‘’natural products’’ mean and why it’s so important to choose them. 🧐
Natural products are defined as all cosmetic products consisting mainly of ingredients derived from the plant or mineral world and which have therefore not been altered by chemical modifications.
Their use reflects an epoch-making change with a broader meaning: choosing natural products means respecting the environment, nature and people as part of it. 🍃
A natural product knows what our skin needs, but it also knows how not to harm the environment.
Credits: Freepik
In fact, they are often processed using environmentally friendly methods, do not pollute and are recyclable. Packs and packaging included.
This does not mean excluding chemicals from the outset: when it comes to natural products, they can be included as long as they are "green" and skin-friendly in the INCI.
Green light, therefore, to the use of certain molecules built in the laboratory, but which are sustainable, biodegradable and not derived from oil.
We at SKIN IV have chosen to adopt this philosophy and the new arrival is more than ever the fruit of what we believe in, because it is a friend to our skin.
In short, a perfect mix for a radiant, luminous and above all... healthy appearance!
Come and visit us on our e-shop to find out about all the other natural ingredients in SKIN IV. 😉
