Everyone is now talking about Korean cosmetic beauty products, which can be seen on lots of faces. Why? Why is there this invasion of Far Eastern products on Western beauty counters? Let’s find out why
- Undoubted quality recognised worldwide, because Korea has always been a reference point for world cosmetics. Fun formats, always innovative formulae and proven benefits have led to its well-earned consideration as indisputable leader in the formulation of specific skincare products.
- They guarantee immediately visible results in addition to the long-term ones. If you don’t believe it, look at Koreans’ skins!
- Priority is given to the use of natural ingredients. In recent years, the West has also started to place considerable attention on the natural elements used for cosmetic formulations but the real pioneers of this were the Koreans, who have always been careful about what they applied to their face.
- Multi-use formulae which combine several specific functions in one product. Westerners tend to look for the concept of multi-tasking, even in products, extending the same settings that govern their lives to them. Koreans have always been at the cutting edge, also on this matter. Just think that BB cream was invented right there.
- The beauty mask fights the effects of pollution on the skin. Korea has one of the highest rates of global pollution and has had to remedy this and devise solutions to protect and fight the repercussions of CO₂ emissions also on the skin. Unfortunately, this is also why it can lead the way on such a delicate topic.
- Special attention to dermal tolerance. In a country where most of the population has a skin that tends to be greasy and sensitive, there has always been great attention physiologically to the tolerance of skincare products so that no additional problems, irritations and side effects of any kind are caused.
- Continually evolving formulae. Great attention has always been paid to Research & Development into new formulae, textures and products to be one step ahead of other countries.
- Quick application due to the fabric mask. Uniform distribution of the product is immediate compared to cream masks.
- Although pampering yourself with the application of the mask, you can still multi-task. Given frenetic lives and the constant lack of time in overburdened routines, this beauty product still meets the requirements of consumers who although extremely busy, don’t want to neglect personal care.
- Eco-friendly to safeguard the environment we live in.
- Travel-friendly - the smart format means that your beauty routine won’t be neglected, even on holiday.
